Arun Srinivas Appointed as MD and Head of Meta India.
Arun Srinivas Appointed as MD and Head of Meta India.
Latest Development (June 2025)
Arun Srinivas has been appointed as the Managing Director (MD) and Head of Meta (formerly Facebook) India.
He will oversee the business and growth strategy across Meta’s family of apps — Facebook, Instagram, and WhatsApp — in one of its largest markets.
About Arun Srinivas
Attribute
Details
Professional Background
Former executive at Uber India and Unilever
Prior Meta Role
Director of Global Business Group (GBG) at Meta India
New Role
Responsible for monetisation strategy, public policy interface, and user engagement for Meta India
Significance for Meta
Factor
Explanation
🇮🇳 India as Key Market
India is Meta’s largest user base globally for Facebook and WhatsApp
💰 Revenue Push
Focus on expanding digital advertising, monetising WhatsApp Business
🎯 Regulatory Challenges
India’s tightening of data protection, digital competition, and content regulation laws makes the role crucial
🤝 Stakeholder Engagement
MD will engage with government, regulators, and business communities
Context in Indian Digital Ecosystem
Issue/Trend
Relevance to Meta India
Digital Personal Data Protection Act, 2023
Requires robust data localisation and user consent mechanisms
Competition Commission of India (CCI)
Probing big tech companies over market dominance and pricing practices
ONDC vs Big Tech
India’s efforts to promote Open Digital Commerce could impact Meta’s strategy
Misinformation & AI regulation
Meta is under watch for tackling fake news, deepfakes, and election misinformation
GS Paper Linkages
GS Paper
Topics Covered
GS II
Government–Tech Company Interface, Data Governance, Regulatory Framework
GS III
Digital Economy, Big Tech Regulation, Start-up Ecosystem
Essay Paper
“Balancing innovation and regulation in India’s digital economy”
Practice Mains Question
“With the rise of global tech platforms in India, the role of leadership becomes vital in navigating regulation, growth, and ethical governance. Discuss in light of Meta’s operations in India.” (10/15 marks)
Why This Matters for UPSC
Demonstrates the interplay of public policy and tech business leadership.
Important example of India’s relevance in global digital strategy.
Highlights ongoing debate over tech platform accountability, user data protection, and content moderation.
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