The Agricultural and Processed Food Products Export Development Authority (APEDA) has unveiled “BHARATI” (Bringing Home Agri-food Resources & Advanced Trade Intelligence), a transformative digital platform designed to enhance India’s agri-food export competitiveness. Officially rolled out on September 3, 2025, BHARATI integrates advanced market analytics, branding strategies, and end-to-end traceability to position Indian produce as a global quality benchmark.
Core Components of BHARATI
- Market Intelligence
- Real-time export demand forecasting and price trend analysis across key markets.
- Geospatial insights into consumption patterns to guide export planning.
- Strategic Branding
- Tailored branding toolkits for sectors like spices, fruits, and processed foods.
- Global campaign management to elevate “Made in India” agri-food credentials.
- Research & Innovation
- Collaboration with research institutes for developing high-yield, export-quality varieties.
- R&D grants for post-harvest technology to extend product shelf life.
- Process Automation
- Digital documentation workflows for Phytosanitary certificates and FSSAI approvals.
- AI-powered chatbots for stakeholder queries and compliance guidance.
- End-to-End Traceability
- Blockchain-based tracking from farm gate to foreign retailer.
- QR-code enabled transparency for consumers on product origin and quality checks.
- Capacity Building
- Virtual training modules for farmers, exporters, and packhouse operators.
- Certification programs on Good Agricultural Practices (GAP) and HACCP standards.
Diagrammatic Overview
The infographic below details BHARATI’s six pivotal components, illustrating how the platform integrates technology and policy tools to streamline India’s agri-food export ecosystem.
Key components of APEDA’s BHARATI initiative for agri-food exports
Strategic Impacts
- Market Diversification: Enables exporters to identify emerging markets in Southeast Asia, Middle East, and Europe.
- Quality Assurance: Strengthens compliance with international food safety norms, reducing rejection rates.
- Value Addition: Promotes processing innovations, increasing export revenue from high-value products.
- Sustainable Growth: Encourages adoption of climate-resilient crops and sustainable farming practices.
Implementation Roadmap
- Phase I (Q3 2025): Launch of core analytics dashboard and traceability pilot in mango and spice clusters.
- Phase II (Q1 2026): Onboarding of 500 exporters, integration of processed food segments, and roll-out of branding toolkits.
- Phase III (Q3 2026): Full-scale platform deployment across 25 major export products, with AI-driven advisory services.
Visual Representation of Export Boost
APEDA BHARATI digital platform boosting agri-food exports
Relevance for UPSC Aspirants
This initiative exemplifies the government’s digital and strategic approach to fulfilling Agriculture Export Policy goals, showcasing policy-tech synergy and export promotion strategies relevant to Economic Development, Governance, and International Trade sections of UPSC syllabus.